Empowering Logistics: Best Practices and Funding Opportunities

Accomplished sustainability director with 24 years of experience advancing environmental stewardship, social responsibility and corporate ESG initiatives.

Skilled in orchestrating cross-functional teams to implement transformative programs that drive measurable impacts. Led the adoption of 35% reusable cup usage across Starbucks Asia Pacific stores; spearheaded 20% energy efficiency enhancements for Walmart China suppliers’ facilities; and directed responsible sourcing and compliance programs to mitigate organisational risks and uphold sustainability standards.

Expert in ESG strategy development, governance framework, and stakeholder engagement, ensuring accountability and measurable footprint impacts. Academically qualified across Engineering, Law and Sustainability Leadership, with extensive experience spanning multinational food & beverage, retail, banking and manufacturing industries.

My Sustainability Goals for 2025 

1. Enhancing Circular Economy Practices – to push for greater waste reduction, recycling infrastructure improvements, and sustainable packaging adoption across retail and food industries. A shift toward a circular economy model would significantly reduce environmental impact and create new business opportunities.

2. Advancing ESG Reporting and Governance – to strengthen transparency and accountability by advocating for standardised, impactful ESG disclosures. Hong Kong’s financial and business sectors can lead by example in setting robust governance frameworks and ensuring sustainability metrics drive real change.

A seasoned executive with over 30 years of experience, Mr. Alfred Chong specializes in concept implementation, business development, and management across various industries, including trade finance, commodities trading, marine insurance, and logistics. Currently, he serves as General Manager at Transnational Logistics Solution Ltd, where he oversees the entire business portfolio in Hong Kong and the Greater Bay Area, managing a team of over 200.

Alfred has also chaired the Environment and Regulations Working Committee of the World Electronic Circuits Council (WECC) from 2012 to 2014, demonstrating a commitment to sustainability and regulatory compliance.

With multiple professional qualifications in Marketing, Insurance, and Finance, his leadership and management skills have consistently driven business growth and operational excellence in multicultural environments.

Ir. Elsa Yuen, the current President of the Hong Kong Logistics Association, holds an MSc in Global Supply Chain Management from Hong Kong Polytechnic University and boasts over 20 years of experience in logistics and supply chain management. She is the founder and CEO of YS Logistics Corp Limited, specializing in high-value product 3PL/4PL logistics development and e-commerce.

Ir. Elsa Yuen serves on multiple government advisory committees. She is Hong Kong Logistics Development Council Committee Member from 2018 to now, Hong Kong Environment and Ecology Bureau Advisory Committee Member from 2022 to now, Hong Kong Commerce and Economic Bureau (TID Advisory Board) Member from 2024 to now, Trade Development Council Committee Member from 2017 to 2023 and Founding Member, Logistics and Transportation Division, Hong Kong Institution of Engineers (HKIE). She received Young Logistician of Hong Kong Logistics Award in 2008 and “Most Inspiring Supply Chain Professional of the Year” from the Supply Chain Asia Awards 2023 in Singapore.

With exceptional leadership and innovation, she led HKLA to establish the first “ESG SCM Assessment Rating Agent” to ensure Hong Kong’s leadership in logistics globally. This initiative helps SMEs enhance ESG performance, maintain competitiveness, and nurture ESG SCM talents, significantly contributing to the sustainable development of Hong Kong’s logistics industry.